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Lena Hoffmann

Fashion & Retail Correspondent · FashionWireDaily

Lena tracks fast fashion, sustainable apparel, and the shifting economics of the clothing industry. She covers both heritage brands and the direct-to-consumer disruptors reshaping the market.

Articles by Lena Hoffmann

Korean Designer Juntae Kim Updates the Asics Gel-Kinetic With Signature Flower Motif 8h ago

MVPR Is Hiring A Director, Public Relations In New York, NY 8h ago

The Launch: Fashion News to Know This June 8h ago

<i><em>Widow’s Bay </em></i>Ending, Explained: “We Live in a Perpetually Burning Building” 8h ago

Jordyn Woods Is Ready to Hang Up Her Lucky Bag—in a Museum Yesterday

The 7 Best Bob Hairstyles for Thin Hair, According to Expert Stylists Yesterday

Isaac Mizrahi Becomes Target's First Creative Director at Large Yesterday

Malia and Sasha Obama Wear 2 Very Different Sets to the Obama Presidential Center Event Yesterday

Hayley Kiyoko Turned Her Hit Single ‘Girls Like Girls’ Into Her Dream Movie Yesterday

Hair Perfume Is (Rightfully) Having a Major Moment—These Are the Best Formulas to Try Now Yesterday

The Best Haircuts for Wavy Hair (No Matter The Length) According to a Celebrity Stylist Yesterday

Moschino, Adrian Appiolaza Part Ways 2 days ago

Dunhill Spring 2027: English Archetypes to the Fore 2 days ago

Meet B1ock, China’s Multibrand Retailer on the Digital Frontier 2 days ago

Why Does Beauty Become 'Niche' When It's Black-Founded? 2 days ago

Must Read: Asics to Spin Off Onitsuka Tiger Into Standalone Subsidiary, Chanel Names Marie-Laure Cérède to Lead Its Jewelry Design 2 days ago

This Body-Positive Miami Swim Week Brand Is One to Watch 2 days ago

Roc Nation Announces Immersive JAY-Z 'Reasonable Doubt' 30th Anniversary Pop-Ups in New York City 2 days ago

Closer Look at the DSM Kei Ninomiya x Vans Collaboration From Pitti Uomo 110 2 days ago

'The Grinch' Live-Action Sequel in Development With Jim Carrey and Ron Howard 2 days ago

First Look at Matthew McConaughey and Woody Harrelson's New Comedy Series 'Brothers' Revealed 2 days ago

<i><em>Dutton Ranch </em></i>Season 1, Episode 7 Recap: Revenge Is a Dish Best Served Cold 2 days ago

Anne Hathaway Is Pregnant With Her Third Child 2 days ago

Daisy Edgar-Jones Will Star in a Film Adaptation of <em>Tomorrow, and Tomorrow, and Tomorrow</em>: What We Know 2 days ago

The Best Prime Day Fashion Deals Our Editors Are Shopping Now 2 days ago

All the Chic Nail Ideas You’ll Need for Your Next Summer Vacation 2 days ago

Rhode Pocket Bronze Review: The Summer Collection From Hailey Bieber That Gets Inclusivity Right 2 days ago

A Look Back at Cristiano Ronaldo and Georgina Rodríguez's Fairytale Love Story 2 days ago

Milan Men’s Fashion Week Kicks Off: Executives Weigh In on Challenges, Opportunities 2 days ago

Caruso Marks New Chapter 2 days ago