Sega opened preorders for a limited-edition Sonic the Hedgehog figure priced at ¥3.3 million (approximately $21,000 USD) to mark the company's 35th anniversary. The collectible statue, developed in collaboration with Japanese biotech art collective LOM BABY, features a chrome finish and comes sealed with synthetic DNA that encodes Sonic's character traits.
The made-to-order luxury piece represents a serialized offering unique to the milestone celebration. LOM BABY, known for blending biotechnology with artistic practice, incorporated the synthetic DNA element as a novel component of the collectible's design and authentication. Each figure will be individually numbered as part of the anniversary series.
Preorders for the figure remained open through November 1, 2026, available directly through Sega's official channels. The partnership between Sega and LOM BABY marks an unusual convergence of video game memorabilia with biotechnological innovation, positioning the Sonic figure as both collectible artwork and a statement on digital culture preservation.
The price point places this anniversary piece firmly in the luxury collectibles market, targeting serious Sonic enthusiasts and collectors willing to invest in high-end, limited-edition pieces. The synthetic DNA incorporation distinguishes it from standard collectible figures and underscores the artistic ambitions behind the collaboration.
This release aligns with broader trends in the collectibles space where brands partner with artists and innovators to create one-of-a-kind or severely limited offerings that command premium valuations.