The Row's 90's Bag has sparked a pencil case purse trend that fashion insiders are adopting as an alternative to dated shoulder bags. The slim, tubular silhouette features a zip top and short shoulder strap inspired by backpack design.
Unlike micro bags, the pencil case purse balances minimal aesthetics with functionality. It fits daily essentials such as keys, wallets, phones, and lipstick while maintaining a low-profile look. The bags typically use leather, suede, and woven materials finished with luxury hardware like gold-tone zippers. The Row's original version comes in buttery leather and suede with softly rounded edges and leather piping.
Laura Harrier, Kylie Jenner, and Sofia Richie Grainge have adopted the trend into their wardrobes, accelerating its popularity among fashion's Hollywood crowd.