Foundation, the PR firm recognized as "Best Beauty PR Firm" by the PR Next Gen Awards, is actively recruiting Beauty PR Interns and Influencer Marketing Interns for its New York and Los Angeles offices this fall. The positions target digitally-savvy candidates with a passion for beauty and brand storytelling.
The dual-track internship structure reflects how modern beauty PR operates today. Beauty PR interns will manage traditional publicity functions: media outreach, press release distribution, brand narrative development, and relationship building with editors and journalists covering the cosmetics, skincare, and wellness sectors. These roles demand understanding of how beauty stories break, which publications drive credibility, and how to position emerging brands or established players in a crowded market.
Influencer marketing interns handle the newer, more agile side of beauty communications. They'll identify and engage micro and macro influencers, negotiate partnerships, track campaign performance across platforms, and translate brand messaging into content that performs on Instagram, TikTok, and YouTube. This work requires real-time analytics literacy and cultural fluency.
The timing matters. Beauty PR remains one of fashion and lifestyle's most competitive sectors. Brands compete ferociously for attention from both traditional media and creator networks. Foundation's reputation signals that candidates joining this program will work on substantive accounts and campaigns, not peripheral projects.
Internships at top-tier PR firms serve as traditional entry points into beauty marketing and communications. Interns shadow account managers, contribute to pitch strategy, attend client meetings, and build portfolios that matter for full-time roles. The dual-office setup, spanning both coasts, reflects where beauty industry power concentrates.
Foundation positions itself as a firm that understands how beauty PR has shifted. Traditional media placement remains valuable. Influencer relationships now drive discovery for younger demographics. Successful interns grasp both channels and how they interact.
For candidates