Christopher Ward and seconde/seconde/ collaborate on the C60 Pool Diver, a playful sports watch that swaps office humor for poolside fun. The watchmaker teamed up with creative director Romaric André for their fourth partnership, building on the success of the C65 Desk Diver with a summer-ready iteration.
The C60 Pool Diver features a tongue-in-cheek dial design that color-codes poolside activities and cocktail tracking, turning a genuine dive watch into a winking commentary on vacation culture. The watch combines Christopher Ward's technical watchmaking credibility with seconde/seconde/'s irreverent design sensibility, creating something that works as both functional timepiece and lifestyle statement.
The collaboration arrives as luxury watch brands increasingly embrace humor and lifestyle positioning. Christopher Ward, known for offering mechanical watches at accessible price points, has built a following among design-conscious collectors who value substance over pure prestige. The partnership with seconde/seconde/ taps into this audience's desire for watches that feel personal and playful rather than strictly formal.
The release offers multiple customization options with various bracelet and rubber strap choices, allowing buyers to tailor the watch to their aesthetic preferences. The tool-watch lineage remains clear through the C60's diving capabilities and robust construction, even as the dial's visual language signals pure entertainment.
Orders run through June 24, 2026, positioning the watch as a timely summer purchase. The collaboration represents a broader trend where independent watch brands and heritage manufacturers partner to create limited editions that blend technical rigor with cultural commentary. Christopher Ward's willingness to work with unconventional designers like André shows how established watch houses compete for younger, more design-forward consumers who reject traditional luxury narratives.