Madhappy and Converse team up once again to reimagine the Chuck 70, one of footwear's most iconic silhouettes, infusing it with California's relaxed aesthetic. The Los Angeles-based lifestyle brand brings its West Coast sensibility to five distinct colorways launching May 15.
The collection spans "Graystone," "Lipstick Red," "Natural Ivory," "Black," and "Thunderdaze Pinstripe" options, with both high-top and low-top configurations available. Prices sit at $130 and $120 USD, with the pack rolling out through Madhappy and Converse directly.
This marks the second collaborative venture between the two brands, signaling Madhappy's growing influence within mainstream footwear. The Chuck 70 remains a cornerstone canvas for designer partnerships. Its 1980s basketball DNA and streetwear legitimacy make it endlessly malleable, attracting everyone from high fashion houses to independent collectives. Madhappy's approach trades hype-culture excess for understated California cool.
Madhappy built its empire on wellness-first messaging and minimal aesthetics. The brand's collaborations typically emphasize neutral palettes and clean construction rather than loud branding. That philosophy carries through here. The colorways prioritize muted tones and earthy palettes. "Natural Ivory" anchors multiple versions, while the pinstriped iteration adds subtle visual texture without sacrificing the silhouette's essential quietness.
The Chuck 70 itself represents Converse's attempt to reclaim cultural relevance against Nike's dominance. The heritage shoe has spawned countless partnerships over the past five years, from Dover Street Market to Comme des Garçons to emerging skate labels. Each collaboration stakes its own claim to the canvas.
Madhappy's second swing with Converse