Colombian reggaeton superstar Feid, known as Ferxxo, collaborates with Salomon on a limited edition XT-4 OG sneaker dropping in an eye-searing neon green colorway. The "FERXXOCALIPSIS" edition merges Feid's 2023 album artwork with Salomon's trail-tested performance silhouette, creating a raffle-exclusive release with a $200 USD price tag.
The shoe channels Feid's vibrant aesthetic through signature neon overlays and graphics pulled directly from the FERXXOCALIPSIS album packaging. The XT-4 OG, Salomon's revived classic runner, pairs synthetic and textile construction with the brand's technical DNA. The collaboration taps into a growing intersection between music culture and sneaker design, where artists leverage their fanbase to drive hype around limited drops.
This release lands at a moment when celebrity collaborations dominate sneaker culture. Feid's massive streaming numbers and cultural pull in Latin markets position this drop as a smart play for Salomon to reach younger, trend-focused consumers beyond traditional trail runners. The raffle-only distribution creates artificial scarcity and keeps resale heat at a simmer.
The XT-4 OG itself has become a legitimate sneaker canvas since its 2023 reintroduction. Its chunky, functional proportions appeal to both heritage collectors and contemporary hypebeasts. Salomon has strategically paired the silhouette with musicians and designers who understand color and narrative. This Ferxxo edition doubles down on that formula with music-world credibility attached.
Availability now through Salomon's official channels means the raffle is live, though stock will vanish quickly given Feid's devoted fanbase.
THE TAKEAWAY: Salomon continues building sneaker