Beauty news, product launches, and the intersection of fashion and skincare.
Rosalía Celebrates Calvin Klein Euphoria Fragrance at NYFW Party
Rosalía brought her electrifying presence to Calvin Klein's latest fragrance moment, attending an intimate West Village soiree celebrating the brand's…
This DIY Face Mask Maker Has Turned Hundreds of Skeptics Into Fans: ‘I Will Never Go Back to Buying Store Masks’
# The DIY Face Mask Revolution: Why Consumers Are Ditching Store Shelves for Kitchen Counters A $60 Amazon bestseller has quietly disrupted the multi…
In the GLP-1 Era, Dessert Is Better Worn Than Eaten
# In the GLP-1 Era, Dessert Is Better Worn Than Eaten The fragrance industry has discovered its sweetest trend. As GLP-1 weight-loss drugs reshape co…
This New, Sephora-Exclusive Fragrance Brand Puts the Perfumer First
Sephora launches a fragrance strategy that inverts traditional beauty marketing. The new line, Anecdotes by Artists, debuts September 14 as an exclusi…
Bachca: A French Beauty Tool Brand Known for Its Hairbrushes
# Bachca Expands American Presence Through Premium Retail Partners Bachca, the French beauty tool specialist, has secured placement across a curated …
Ursa Major: A B Corp-Certified Skin-Care Brand Tapping Forest-Inspired Ingredients
# Ursa Major Charts a New Course in Clean Beauty with Forest-Derived Actives Ursa Major, a Vermont-based skin-care brand certified as a B Corporation…
Sofie Pavitt on the Common Beauty Trend She Thinks Is a 'Grift'
# Sofie Pavitt Calls Out a Major Beauty Industry Con Sofie Pavitt, the acne specialist and founder behind her eponymous skincare brand, has openly cr…
Mary Phillips Shares the Lip Product Hailey Bieber Convinced Her to Buy
# Mary Phillips Reveals the Lip Product That Won Over Hailey Bieber's Makeup Artist Mary Phillips, the celebrity makeup artist and founder of M.ph be…
Shark Beauty Pushes LED From Face to Body With CryoGlow Clinic
Shark Beauty accelerates its expansion into clinical-grade at-home beauty technology with the launch of CryoGlow Clinic Face + Body, a dual-action dev…
The 19 Best Beauty Products Fashionista Editors Tried in August
Fashionista's editorial team has curated a roundup of 19 beauty discoveries that dominated their testing schedules throughout August. The selection sp…
Beauty Industry Veteran Nancy Twine Is Doing Hair Care Differently the Second Time Around
Nancy Twine built Briogeo into a multi-million-dollar clean beauty powerhouse, only to step back from the brand she founded. Now she's returning to th…
The Doux Is Bringing Textured Hair-Care Education to Roblox
The Doux, the Black-owned textured hair-care brand, entered the metaverse with a strategic move that blends gaming, education, and brand building. The…
Brad Johns, Influential Hair Colorist Known for ‘Chunking,’ Dies at 70
Brad Johns, the legendary New York hair colorist whose "chunking" technique defined 1990s blonde aesthetics, died at 70. His passing marks the end of …
Beiin: A California-Based Body-Care Brand Made for Everyday Use
# Beiin Launches Minimalist Body-Care Line as California Brand Taps Everyday Luxury Market Beiin, a new California-based body-care brand, entered the…
Cottonball Looks to Blends Prescription Efficacy With Luxury in New Skin Care Line
Cottonball, an emerging skincare brand, launches a six-product lineup that merges pharmaceutical-grade formulations with luxury positioning. The colle…
EXCLUSIVE: Fara Homidi Dips Into Mascara
# Fara Homidi Enters Mascara Category, Signals Shift Toward Deliberate Innovation Pace Fara Homidi, founder of her namesake beauty brand, has officia…
A Stylish Person’s Guide to Seoul, by Beauty Founder Erica Choi
# A Stylish Person's Guide to Seoul, by Beauty Founder Erica Choi Erica Choi, founder of the cult skincare brand Superegg, has carved out a distinct …
This Emerging K-Beauty Brand's Body Toner Is Magic for My Eczema-Prone Skin
# Korean Beauty Breakthrough: An Under-$30 Body Toner Reshapes Skincare for Sensitive Skin A Korean beauty brand has quietly captured attention with …
Inside Designer Beauty’s Intensifying Battle for the Men’s Fragrance Consumer
# Inside Designer Beauty's Intensifying Battle for the Men's Fragrance Consumer The men's fragrance market has shifted from a stable, predictable cat…
EXCLUSIVE: Nancy Twine to Launch New Hair Care Brand
Nancy Twine, the founder behind Briogeo's explosive growth into a multibillion-dollar clean beauty powerhouse, returns with Soulstice, a new hair care…
Sincerely Yours: A Gen Alpha Skin-Care Brand Founded by Creator Salish Matter
Salish Matter, the Gen Z content creator with a massive TikTok following, has launched Sincerely Yours, a skin-care brand explicitly designed for Gen …
4AM's Viral Clean Sheets Are Turning Face Wipes From 'Shameful' to 'Aspirational'
# 4AM Is Redefining the Face Wipe Category From Guilty Pleasure to Status Symbol 4AM has cracked something the skincare industry has gotten wrong for…
TAD Beauty: A 3D-Printed Lash Extensions Brand Reimagining DIY Clusters
TAD Beauty enters the crowded lash extension market with a bold manufacturing play. The brand uses 3D printing to produce cluster lashes, bypassing tr…
The 15 Best Makeup Brush Sets of 2026 for Every Level of Mastery
# The 15 Best Makeup Brush Sets of 2026 for Every Level of Mastery The makeup brush market enters 2026 with unprecedented product depth, reflecting a…
Ahyun: An Acne-Safe Beauty Brand Inspired by the Founder's Chinese and Korean Heritage
Ahyun enters the acne-safe beauty market with a founder-led brand that marries skincare philosophy with personal heritage. The brand launched in 2024 …
Beauty Inc Editors on Their Favorite August Launches
# Beauty Inc Editors on Their Favorite August Launches WWD's beauty editors compiled their picks for August's most compelling product releases, highl…
The New Era of Pop Star Fragrances Is Upon Us
Celebrity fragrance has entered a new phase. Megan Thee Stallion and Ice Spice's entry into the scent market signals a shift away from generic celebri…
The Hayden Panettiere and Neutrogena Controversy, Explained
Hayden Panettiere served as Neutrogena's ambassador for a decade, building a sustained partnership with the skincare brand that became central to her …
Feeling Nostalgic? These Throwback Nail Trends Are Worth Trying Again
Cosmopolitan explores the resurgence of vintage nail art techniques that dominated beauty culture in previous decades. The publication highlights how …
Your Guide to the Best Red Nail Polishes of All Time
Red nail polish remains fashion's most reliable power move. The color transcends seasons, works across skin tones, and signals confidence instantly. B…
Ice Spice Is ‘In Ha Mood’ to Launch a Fragrance
Ice Spice launches her debut fragrance, "In Ha Mood," marking the rapper's entry into the beauty market. The scent targets feminine energy with a swee…
Is Your Hair Thinning in Your 20s? Before You Freak Out, Read This
Hair thinning in your twenties triggers panic, but the culprit often sits on your bathroom counter or in your styling routine. Cosmopolitan explores h…
The Best Summer Fridays Lip Butter Balms, Ranked by 2 Beauty Editors
Summer Fridays has built a devoted following around its lip butter balms, products that deliver both hydration and subtle color in a single swipe. The…
Foundation Is Seeking Beauty PR Interns & Influencer Marketing Interns In NYC + LA
Foundation, the PR firm recognized as "Best Beauty PR Firm" by the PR Next Gen Awards, is actively recruiting Beauty PR Interns and Influencer Marketi…
Anne Hathaway’s ‘Coconut Water’ Nails Are the Most Refined Summer Nail Trend: How to Recreate Them
Anne Hathaway just redefined the nude nail for summer. Her latest manicure, dubbed "Coconut Water" nails, strips away heavy pigmentation in favor of t…
I Tried a French Pin and Suddenly Became a Pro at Elegant, Polished Updos
The French pin has emerged as fashion's most versatile hair solution, transforming casual updos into effortlessly polished looks. This minimalist acce…
Vanilla Is the Most Popular Fragrance Note—These 10 Perfumes Get the Most Compliments
Vanilla dominates the fragrance landscape as the year's most beloved scent note, and industry data backs what beauty enthusiasts already know. Perfume…
I Polled Beauty Editors on Their Everyday Lip Products—Here Are the Glosses, Balms, and Liners They Can’t Live Without
Beauty editors across the industry are ditching minimalist lip routines for what's being called the "lip cocktail." This approach layers multiple lip …
A Veteran Hairstylist and Scalp Expert on the 'Right' Way to Wash Your Hair
Philip Berkovitz, founder of Philip B, brings four decades of professional expertise to a conversation about proper hair-washing technique. The vetera…
Miss Dior Parfum Just Got the Cutest Couture Upgrade
Dior has refreshed its Miss Dior fragrance with a couture-inspired makeover that elevates the classic scent's visual identity. The iconic perfume, lau…