Eastside Golf, the streetwear brand founded by alumni of Morehouse College in Atlanta, is opening its first brick-and-mortar store in Phipps Plaza, according to WWD. The founders' connection to the city through their time at Morehouse College informed the decision to launch their retail presence in Atlanta. Phipps Plaza, a prominent shopping destination in the city's upscale Buckhead neighborhood, represents the brand's entry into physical retail after building its business through other channels. The store opening marks an expansion of Eastside Golf's footprint and reflects the brand's growth trajectory. No specific opening date, store size, or additional details about the location were provided in the available information.