DannijoPro has appointed Pat Geraghty as CEO, marking a leadership shift for the sports fashion brand founded by sisters Danielle and Jodie Snyder, according to WWD.
Geraghty brings a healthcare background to the role. The company did not disclose specific details about his previous healthcare positions or tenure in a statement to WWD.
The appointment comes as DannijoPro reports strong financial performance. The brand has quadrupled sales over the past two years, signaling accelerated growth in the competitive sports fashion market. The sisters founded the brand and have overseen its expansion during this period.
No additional details were provided regarding Geraghty's specific responsibilities, start date, or strategic priorities for the company under his leadership. The announcement does not specify whether the Snyder sisters will maintain involvement with the brand or assume different roles following this executive hire.
DannijoPro operates in the sports fashion sector, which has seen increased competition and consumer interest in recent years as athletic wear continues to blur with everyday apparel. The hiring of an external CEO with a non-fashion background suggests the brand may be pursuing operational scaling or business development strategies that benefit from Geraghty's previous experience outside the industry.