Foundation, the PR firm voted "Best Beauty PR Firm" by the PR Next Gen Awards, is recruiting Beauty PR Interns and Influencer Marketing Interns for its New York and Los Angeles offices this fall. The positions target digitally-savvy candidates with demonstrated passion for the beauty sector.
This hiring push signals Foundation's expansion as beauty brands intensify their influencer marketing strategies. The firm's dual focus on traditional PR and influencer relations reflects how beauty companies now require integrated campaigns spanning both earned media and creator partnerships. With separate internship tracks for PR and influencer marketing, Foundation acknowledges these disciplines demand distinct skill sets. PR interns will likely handle press releases, media outreach, and brand storytelling for beauty clients. Influencer marketing interns will focus on creator partnerships, content collaboration, and social strategy.
The Foundation positions arrive as beauty PR enters a more sophisticated phase. Brands no longer treat influencer marketing as secondary to press coverage. Instead, coordinated campaigns that blend journalist relationships with creator networks dominate. A beauty brand launching a new skincare line now expects its PR firm to simultaneously secure magazine features and orchestrate influencer unboxing content.
Beauty remains one of the most competitive internship sectors in fashion and lifestyle PR. The field attracts candidates eager to build portfolios with high-profile clients like Estée Lauder, Coty, or emerging indie beauty brands. Internships at top-tier firms like Foundation offer direct exposure to brand strategy, product launches, and media training.
For interns, these roles provide real-world experience in an industry where credentials matter. Working at Foundation positions candidates for full-time roles at major beauty houses, independent agencies, or brand in-house teams. The influencer marketing track particularly appeals to Gen Z professionals who grew up consuming creator content and understand platform dynamics intuitively.
Foundation's recruitment timing for Fall 2026 suggests confidence