Sandrine Charles Consulting, the boutique PR firm known for representing emerging and established fashion brands, is expanding its New York headquarters with a new assistant position focused on founder and team support. The role targets candidates comfortable navigating multiple priorities simultaneously and eager to build careers within fashion public relations.
The position sits at the operational heart of the agency, handling administrative duties, client coordination, and internal team logistics. Candidates should expect exposure to high-profile brand relationships, event planning, media relations, and day-to-day agency management. The firm values individuals who can move quickly, anticipate needs, and thrive amid the controlled chaos typical of boutique PR operations.
Sandrine Charles has built its reputation on intimate client relationships and personalized strategy. Unlike sprawling multinational PR giants, the agency operates as a tight collective where junior staff gain direct mentorship from senior practitioners. An assistant role here offers genuine access to senior strategists and client decision-makers. For someone early in their fashion PR journey, this represents valuable real-world training ground.
The hiring signals continued growth for Sandrine Charles despite current industry pressures. Boutique PR firms have faced consolidation pressures and budget cuts, yet quality-focused agencies continue attracting clients seeking personalized service over mass-market representation. Sandrine Charles' expansion suggests confidence in its market positioning and client retention.
Fashion PR remains one of the industry's most competitive entry points. Assistants typically manage calendars, pitch coordination, media databases, and crisis management support. Those who excel move quickly into coordinator and account executive roles. The field demands strong written communication, media knowledge, and genuine passion for fashion journalism and brand strategy.
The timing matters. Gen Z professionals now dominate entry-level fashion jobs, bringing social media fluency and digital-native thinking that reshapes how agencies pitch stories. Candidates who combine traditional PR fundamentals with modern platform expertise command premium positions.