Jennifer Behr, the luxury hair accessories and jewelry label beloved by celebrities and fashion editors alike, is hiring paid PR and marketing interns for its New York City office ahead of fall/winter 2026.
The position signals the brand's confidence in growth during a pivotal selling season. Behr's accessories, from silk hair ribbons to ornate clips, have become red carpet staples and social media darlings. The brand consistently dresses high-profile clients and maintains a strong digital presence that requires dedicated marketing muscle.
The paid internship structure reflects broader shifts in fashion recruiting. Unpaid internships face mounting criticism for gatekeeping opportunities based on financial privilege. By offering compensation, Behr positions itself as an employer committed to accessibility and recognizing labor value. This approach attracts stronger candidates and signals a progressive stance within luxury fashion, where paid opportunities remain less common than their unpaid counterparts.
For interns, the role offers exposure to a niche luxury market. PR and marketing internships in accessories demand precision. Hair and jewelry pieces operate differently from apparel. They require styling coordination, influencer seeding, and editorial placement strategies that differ from broader fashion coverage. Working at Jennifer Behr means learning how to build narrative around decorative products with cult followings.
The timing matters. Fall/winter represents peak party season. Behr's pieces gain visibility at galas, award shows, and holiday events. The brand needs interns to pitch editors, coordinate with influencers, manage social content, and support campaign execution during this critical window. This internship essentially trains candidates in luxury accessories positioning.
Jennifer Behr represents a specific fashion niche. The brand competes not against mass-market accessories retailers but against other luxury designers like Lele Sadoughi and smaller emerging labels. Its PR strategy requires understanding both high fashion editorial calendars and TikTok trends where Gen Z drives access