Mazarine has appointed Marie Tobaly as chief of staff and strategic committee member to accelerate its international growth. Tobaly, who previously led global communications at Vestiaire Collective, the Paris-based resale platform, brings deep expertise in scaling fashion marketplaces across borders.
The hire signals Mazarine's ambitions to compete in the competitive secondhand luxury sector. Tobaly's track record at Vestiaire Collective, which expanded to over 20 million users worldwide, positions her to navigate the operational and brand challenges of international rollout. Her appointment spans advisory duties and formal governance, suggesting the luxury resale brand values both strategic input and organizational muscle.
Vestiaire Collective built its reputation on trusted peer-to-peer luxury transactions. Tobaly's communications background means she understands how to position a resale platform as aspirational rather than discount-driven, a critical positioning battle in a market where luxury houses once distanced themselves from secondhand sales. That perception shift has accelerated, with major designers now launching their own resale initiatives or partnering with platforms.
Mazarine competes in a crowded field that includes Vestiaire Collective, Grailed, Rebag, and increasingly, DTC resale programs from brands themselves. The stakes are high. Resale captured approximately 8 percent of the personal luxury goods market in 2023 and continues expanding as Gen Z and millennial consumers prioritize sustainability and access.
Tobaly's arrival suggests Mazarine is moving beyond domestic operations to establish itself as a global player. Her strategic committee role likely involves pricing strategy, seller incentives, and regional market entry decisions. Her communications background helps too. Mazarine needs sophisticated storytelling to attract both affluent buyers seeking rare pieces and affluent sellers seeking seamless transactions.
The appointment reflects broader industry dynamics. Successful resale platforms no longer