EVNA PR, the strategic communications agency specializing in beauty, fashion, and interior design, is expanding its team with a new publicist position available in either New York City or Los Angeles.
The agency builds brand equity through earned media, affiliate partnerships, brand collaborations, events, and awards strategy. EVNA PR operates at the intersection of three booming sectors, positioning itself as a boutique shop for brands seeking sophisticated PR strategy beyond traditional placement.
This hiring move signals growth in the agency space as fashion and beauty brands increasingly demand integrated communications strategies. The dual-city approach reflects where major fashion and beauty talent clusters remain concentrated. New York anchors the traditional fashion establishment and legacy media relationships. Los Angeles houses growing beauty and lifestyle influencer networks, plus expanding entertainment crossover opportunities.
The role likely requires someone versed in pitching stories to editors across beauty verticals, fashion trade publications, and lifestyle outlets. Experience managing brand narratives during product launches, collaborating with influencers, and securing feature placements would be essential. Understanding how to activate awards submissions and build affiliate relationships through earned coverage separates strong fashion publicists from adequate ones.
EVNA PR's focus on "earned storytelling" rather than paid promotion aligns with broader industry trends. Brands increasingly question paid influencer content ROI and prioritize authentic editorial coverage. A publicist who can secure genuine media placement or build organic brand momentum carries more value than someone managing Instagram ads.
The timing reflects a broader talent war in PR. Larger agencies like Runway PR and independent shops compete fiercely for experienced publicists who understand luxury positioning, beauty retail dynamics, and fashion calendar strategy. For the right candidate, this represents an opportunity to join a specialized firm focused on quality work rather than volume billing.