Girard-Perregaux expands its Laureato Chronograph line with a "Chocolate" edition that channels 1970s design energy. The Swiss watchmaker limits production to 50 pieces, positioning this as an exclusive collector's object rather than a mass-market release.
The 42mm Laureato Chronograph "Chocolate" pairs a brown Clou de Paris dial with rose gold accents, creating visual warmth against the steel case. The combination echoes the decade when Girard-Perregaux first introduced the Laureato, tapping into growing nostalgia for vintage sportswear aesthetics that now permeate luxury watchmaking.
The watch runs on Girard-Perregaux's in-house GP03300 caliber, underscoring the brand's commitment to vertical manufacturing. An ergonomic rubber strap grounds the piece in contemporary comfort while maintaining the chronograph's performance credentials. At $29,000 USD, the price reflects limited availability and the prestige attached to Girard-Perregaux's horological heritage.
This release signals how major Swiss houses continue mining their archives for commercial opportunity. The Laureato itself experienced a major revival under creative director Frédéric Bover, who repositioned the vintage sports watch as a modern luxury essential. The "Chocolate" variant extends that narrative by emphasizing craftsmanship over trend-chasing.
The 50-piece limitation creates artificial scarcity that appeals to collectors unwilling to commit to full-production models. Girard-Perregaux targets watch enthusiasts who value provenance and exclusivity over accessibility. Retailers and authorized dealers will handle distribution, maintaining price architecture across the luxury watch ecosystem.
THE BOTTOM LINE: Girard-Perregaux proves that heritage brands profit by reissuing beloved designs through limited