Brooklyn-based design studio In Common With pushes beyond furniture into lighting with its debut Lido Series, a collaboration with Venetian glass atelier Laguna~B. Founders Nick Ozemba and Felicia Hung partnered with Murano craftspeople to produce hand-blown glass fixtures that anchor the studio's larger ambition to become a full-service home brand.
The Lido Series marks a strategic pivot. In Common With built its reputation through considered furniture design, but lighting represents a natural extension into the complete interior ecosystem. By tapping Laguna~B's centuries-old glassmaking heritage, Ozemba and Hung access both technical expertise and the prestige Murano carries in contemporary design circles. Hand-blown glass fixtures command premium pricing and differentiation in a crowded market.
The collaboration signals how Brooklyn design studios now operate globally. Rather than develop manufacturing in-house, studios partner with specialized European ateliers to elevate product lines while maintaining creative control. Laguna~B brings production credibility. In Common With brings conceptual vision. The model works for emerging brands seeking rapid expansion without massive capital investment.
This move also reflects broader industry trends. Consumers increasingly demand holistic design narratives from independent studios. Complete collections, not isolated pieces, drive brand loyalty and wholesale interest. Retailers want cohesive aesthetic vision. In Common With recognizes that offering only furniture limits wholesale relationships and brand storytelling potential.
The Murano partnership carries cultural weight too. Venetian glass remains the gold standard for luxury lighting. By anchoring the Lido Series in this tradition, In Common With positions itself within a lineage of craft and heritage that transcends contemporary design trends. The lighting becomes an entry point for collectors unfamiliar with the studio's furniture work.
For Brooklyn's design ecosystem, this represents maturation. Early-stage studios increasingly skip the scr